AWS Business Transformed
Transformational cloud products for any business need
↓
PROJECT 01
ROLE -
Creative Director
CATEGORY -
TV | Digital | SocialBusiness Transformed is a global integrated campaign across TV, digital and social targeting business and tech-decision-makers. Surreal visual effects are used to demonstrate how AWS products – Artificial Intelligence, Machine Learning and Data Analytics – power incredible business transformations.
Launch Video
Our 60-second TV spot showcases four distinct business scenarios, each demonstrating how AWS-powered tools can deliver empowering solutions for all types of business needs.
VFX
From initial in-house concepts to life, I collaborated closely with a world-class post-production house, creative directing the entire process—from grayscale models through animation, texturing, lighting and final render.
Integrated Campaign
The perfect ad will be nothing if no one sees it. I work closely with our media team to ensure our campaign has breakthrough across every touch point of the customer journey. Rolled out across US, EMEA, APJ, and Canada - media included broadcast, digital display, landing page, paid & organic social and digital OOH.
Data Analytics
Cutdowns focused on individual products . In this case how AWS Data Analytics is transforming the automotive industry.
Gen AI
Cutdowns focused on individual products . In this case how AWS Generative AI is transforming the fashion industry.
Machine Learning
Cutdowns focused on individual products . In this case how AWS Machine Learning is transforming the gaming industry.
Scaling
Cutdowns focused on individual products . In this case how AWS can help your business grow and scale with real-time data.
Global Expansion
The Business Transformed campaign was rolled out across 23 countries, balancing production efficiency and cultural nuances to ensure resonance with local markets at scale. Japan has been a challenging market for AWS creative but this campaign was the highest performing to-date.