Amazon Echo Look
Launching Amazon’s most stylish Alexa
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PROJECT 05
ROLE -
Creative Director
CATEGORY -
Video | SocialEcho Look is a hands-free camera and style assistant, that uses Alexa to help you look your best. Amazon needed a launch video and social content to help introduce Echo Look to the world. So we brought Echo Look to the fashion capital New York City, and put it into the hands of stylish influencers for an exclusive week-long trial. On the last few days we documented our influencers as they spoke candidly about their personal style and how Echo Look fits into their daily lives.
Launch Video
We created a teaser video to generate excitement and anticipation before the product was available. Driving viewers to sign up for an exclusive invitation to become one of the first Echo Look owners.
Social
We built a social campaign to help spread the word about Amazon’s newest Echo. We used paid media to target customers who love fashion. We then hit them with three phases of social content, inspirational ‘day in the life’ videos, educational unboxing videos and finally a push for purchase with targeted banner ads.
Tutorials
I directed a series of tutorial videos to help customers understand how Echo Look works and all of its key features.
